Description

Thispositionisresponsibleforcreatinganoverallauctionmarketingstrategyandcoordinatingand implementingthis withinthe location.AstheMarketingCoordinatortherewillbeaclose partnershipwithCorporateMarketing,the SeniorFieldMarketingManagerand AuctionleadershiptoensurethatpromotionaleffortsalignwithcorporategoalsandKPIsandsupportthebroaderstrategyandneedsof themarket.

JobResponsibilities:

  • Function as a member of the location(s) leadershipteam, providing functional leadership and expertise in the areas of Marketing.
  • Work with auction leadership at assigned location(s)and Sr. Field Marketing Manager to develop marketing strategies that serve the needsof location consignors and overall location goals.
  • Ensure strategies are delivered on time, withinbudget and increase KPIs at the auction.
  • Plan and oversee execution of marketing activitiesfor dealers within market and auction facilities including promotions, signage,social media, email and phone campaigns.
  • Work with location finance to effectively managemarketing budget and budget spreadsheet.
  • Effectively manage location website and socialmedia platforms, creating ad plan for each.
  • Ensure appropriate corporate marketing signageis displayed at the auction location.
  • Create and implement KAM marketing plans as neededand submit COOP requests at the end of the promotional period.
  • Track giveaways and promotional item inventory.Ensure appropriate reporting of promotionalitem receipt to the finance department.
  • Work in auction lanes on promotions for commercialand dealer accounts.
  • Work with manager to review work volumes, planand continuously monitor staffing levels to ensure efficiency, quality work product,and effective customer service; review departmental performance against key performanceindicators and metrics and develop and execute strategies for improvement.
  • Partners with management to set an example inbehavior, championing Cox/Manheim values and ensuring that all employees are treatedwith respect and that Safety is the #1 priority for employees and dealers.
  • Perform other duties as assigned by management.
  • Travel as required by corporate marketing andauction leadership.
  • Assist with and Travel to sister auction location(s)to help with marketing efforts.
  • Qualifications

  • High School Diploma or equivalent required. Bachelor'sdegree in business or marketing preferred.

  • 1-3 years of marketing and/or promotions andcustomer service leadership experience required.

  • Previous experience in the auto industry preferred.

  • Excellent communication (written and verbal),organization and interpersonal skills required.

  • Good computer skills and fundamental graphicarts knowledge is essential. Knowledge of MS Office products and layout/designsoftware required.

  • Ability to work in a high performance, fastpaced team environment.

  • Ability to work under pressure with time constraints.

  • Ability to work effectively in a constantly changingwork environment.

  • Ability to sit for prolonged periods of time.

  • Ability to perform repetitive tasks; manual dexterity.

  • Vision abilities required include close, distance,color and depth perception.

  • W o r kEnvironment: Occasionalexposuretooutdoorweatherconditionsaswellasnoise,dust,andfumesinauctionlanes.

    Disclaimer:

    The posting is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities or requirements

    About CoxAutomotive

    Cox Automotive istransforming the way the world buys, sells and owns cars with industry-leadingdigital marketing, retail, financial and wholesale solutions for consumers,dealers, manufacturers and the overall automotive ecosystem worldwide. The CoxAutomotive family includes Autotrader, Dealer.com, Dealertrack, Kelley BlueBook, Manheim, NextGear Capital, vAuto, VinSolutions, Xtime, incadea anda host of other brands. With a complete and connected view of the automotiveecosystem, Cox Automotive is a global company connecting people, cars andcapabilities with services that link the automotive value chain. Cox Automotiveis a subsidiary of Cox Enterprises. For more information about Cox Automotive,visit.

    Cox is an Equal EmploymentOpportunity employer - All qualified applicants/employees will receiveconsideration for employment without regard to that individuals age, race,color, religion or creed, national origin or ancestry, sex (includingpregnancy), sexual orientation, gender, gender identity, physical or mentaldisability, veteran status, genetic information, ethnicity, citizenship, or anyother characteristic protected by law.


    Organization

    :Cox Automotive
    Associated topics: advertiser, affiliate, analyst marketing, business, editor, marketing manager, media, product marketing, sales, sales marketing

    * The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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